Chalk, #F2F2EE, is a dry, matte, nearly neutral off-white, like a plastered wall.
Where I use chalk
- Minimal sets. Reads as a wall, giving frames a sense of place.
- Neutral secondary images. No colour bias on the product.
- Type-led layouts. Calm under text.
- Soft bounce. A neutral, slightly lower fill.
Where I do not
At 242 it is visibly grey beside pure white, so do not mix it into a pure-white grid.
Texture
If you want the real thing, a board skimmed with plaster and painted matte white photographs beautifully with raking light.