Flash white, #FAFCFF, is the crisp, slightly blue-clean white you get from an electronic flash at around 5500 to 6000 K against a white wall.
Where I use flash white
- High-key product shots. Bright, modern, energetic.
- Tech and appliances. Reads as clean and new.
- Matching strobe sets. A base layer that agrees with flash-lit cut-outs.
- Checking a warm cast. Next to it, a yellowish product edge is obvious.
Where I do not
Too cool for anything meant to feel handmade or cosy.
Flash and white balance
Set the camera to Flash white balance or shoot a grey card; Auto often drifts between frames, which is misery in a catalogue.