Overcast white, #EEF1F4, is the cool, even white of a cloudy sky: the softest light there is, turned into a background.
Where I use overcast white
- Cool-toned products. Silver, steel, glass and tech look clean on it.
- Matching window light. On a grey day it blends with the real light in the room.
- Cool fill. As a screen bounce, it lifts shadows without warming them.
- Skincare and clinical ranges. Fresh and precise.
Where I do not
Behind warm products such as wood, leather or food it looks cold and slightly blue.
Reading the light
Overcast daylight runs around 6500 to 7500 K. If your product looks blue, raise the white balance rather than changing the ground.