Seamless white, #F7F7F5, is the tone of a roll of white background paper lit normally, not blown out. It is the white of most lifestyle product photography.
Where I use seamless white
- Lifestyle frames. Natural shadows fall onto it and look right.
- Sets with depth. A sweep that still shows a gentle gradient.
- Secondary listing images. Consistent with the main image without being a cut-out.
- Social posts. Softer than pure white in a feed.
Where I do not
It is eight points short of pure white, so it fails a strict background check. Lift it in post or use #FFFFFF for main images. See removing shadows.
The real thing
A 1.35 m roll of white seamless is still the best purchase a product photographer can make. This is its digital stand-in.